What will you search for: Your customers want to know the big picture first. Or maybe your copywriter needs to understand medical terminology, so you like to see a headline like copywriting for the medical industry.
Journalists call this way of writing the inverted pyramid. And can they find it easily?
How can you write for scanners? Or what can you do for them? Let me explain… Below follow 9 tips to write persuasive copy for the web.
Do your sub headlines summarize your key points? Once they understand what you do, they might want to know some important details. Web copy is scanned. We often like to make ourselves sound better than we are.
Does your image caption communicate a sales message? Most people search for cheap flights Carewords are the words people are looking for. They want to find it quickly.
So if your site looks complicated with a lot of options to choose from, they click away to check out another website.
We try to embellish what we do. Your web visitor is hunting for information or products. When writing your web copy, who do you think of?
Do easy-to-scan bullet points reduce wordiness? Because web copy is totally different than print copy. Write for scanners How many people read web pages? In newspaper articles the most newsworthy information comes first before details and background information.
Ensure he can understand your most important information by just glancing at your web page. Even if you only read the first paragraph of a newspaper story you still understand the big picture. If your web visitors only glance at your website, how do you get your message across? They just want to make a quick decision.
Want to write better web content?
Clever phrasing requires people to think. And will it be an easy catch? They treat their web visitors like human beings who like to read. Even experienced web writers make it.
What do you do? Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not. So keep your web copy as simple as possible.
Your web visitors consider the same two things: And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like.It's bad writing. It's always been bad writing.
With the Common Core Standards designed to shift the way we teach students to think, read, and write, this outdated writing tradition must end.
If. How do you write web content that entices people to buy from you? Check out these 9 simple tips for writing seductive web copy.Download