Also consider employing numbers or bullets. Be conversational in your copywriting. The typical angle people take when approaching the About page involves the same self-promotion and bragging that every other business is already doing on their website.
Answer the questions they most frequently ask, avoiding bold claims that sound too good to be true. Gummisig, however, shows how to do both right.
Do you have an interesting hobby? At the end of your About Us page, include a link to your Contact page so visitors can take the next step in the buying process. What results is a stale, unoriginal, and downright boring About page. The owner of a U. Because the team clearly understands there are some people who just want to get right to business.
She loved her new country but missed her favorite foods and flavors from home. It gives Chandler the opportunity to make the decision on if she wants to take on a project or not.
Overall this colorful page leaves no question as to who you are working with or what they will do for you. African cooking sauce business described how missing the tastes from her home country inspired her to start the company.
The funny ones, the proud ones, the ones that make you wince looking back at them. Abramov is on Skype.
Do you want more subscribers? A friendly writing style on your About Us page will help you connect with your visitors. This is a neat and effective method, especially considering the amount of searches people are doing on their smartphones.
So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation. This is your chance to let them peek behind the curtain and see what your team looks like. The visitor wants to get to know you, not the model posing in front of a too-perfect background.
Immediately putting everything on the table for the reader will build trust between them and your business, ultimately increasing the value of your relationship.
We also like the images that embrace their business sweets and their home state Colorado.How To Write Great About Us Page Content. Your 'About Us' page. The one area of your small business website where you really have a chance to tell your story—who you are, what your small business is all about, and what makes you unique from your competitors.
Apply Inc. US; Apply Inc. Europe; Special Reports. How to Design a Great "About Us" Page: Make the Human Connection told her dozen or so employees to write their own bios for her.
Certainly- while the time on page is great, this could just be an indication that you have a really long About Us page!
Time on site is much more important which is why examples like Moz and Macmillan were so great as their sidebars make the journey from the About Us page throughout the rest of the site much more natural.
Learn how to write a great About Us page to capture all the functional and nuanced elements of your company’s identity.
All too often, the "About Us" page of a website is brushed aside, filled with a block of text about the company's history, and left to grow stale. Big mistake. Because aside from representing your brand, the "About Us" page can also help drive customers to purchase, say the folks at Siege Media.
A great About Us page should be a work in progress.
Whenever you land major customers, add expertise and capabilities, enter new markets, open new locations, etc., update your About Us page right.Download