That is a large and crucial issue for which this book can be a stimulus and source of evidence. Five years into the ambitious plan, Unilever is on track to meet most of its green goals and has made admirable progress in improving the livelihood, health, and well being of others.
In all there are 14 case studies in this volume covering a wide range of issues. It is quite shocking… 7 Jun. Using CSR only for the benefit of the corporate image? For academic research and teaching, it is vital.
In looking at the CSR projects of Vedantathe importance of community activities being meaningfully connected to the business of the company is highlighted. This week news were talking about that the U. In reality, of course, the corporate world is neither wholly good nor wholly bad. It is the only way that organizations use CSR, without regulations.
So if the study of business is to work its way out of an often unproductively sycophantic attitude, this book will be a welcome resource. In Raufflet and Mills produced the first volume of Dark Sidecontaining case studies that illustrated how things can go wrong between businesses and society.
Each case study Bad csr case studies presented in a similar way with background material providing the economic or company context, although sometimes this uniform format appears to crowd out a more detailed analysis of the case at issue.
The president did not stop there.
I believe that it is valuable that organizations benefit of Corporate Social Responsibility as well see previous post on benefits.
In the Vedanta case study, they seemed completely unrelated to the core activities of the company or the damage that their projects would cause. Review of the book, The Dark Side 2: But of course the way staff are treated is an essential and central element of corporate responsibility.
But on the other hand all the cleaning needs to be paid, people who lost their jobs need to get paid and the oil spill needs to be stopped.
There is an account of the Bhopal tragedy that sets out in detail how and why the disaster happened and how the companies involved have evaded responsibility.
There is no shortage of positive case studies out there, but there is a dearth of critical ones.
It has also managed to reach over million people with programs on hand washing, safe drinking water, sanitation, oral health and self-esteem. It was a speech that a lot of people were hoping it would make a big change in the way the government has dealt so far with the ongoing disaster.
This calls for a transformational approach, like that of Unilever, to the way corporations think about sustainability.
In a world of growing rising population, and increasing environmental challenges, the need for businesses to go above and beyond in CSR is evident, as are the benefits and opportunities. Shortly after the speech, the first critism arose. So given the dominance of wholly positive case studies out there, this book is part of a necessary corrective.
Not surprisingly, they were without much positive effect. Unilever has even achieved one its green goals ahead of schedule: Adrian Henriques adrianhenriques is an independent adviser on corporate responsibility, social accountability and sustainability, and Professor of Accountability and CSR at Middlesex University.
One of the more unusual case studies concerns the effects of drug company sponsorship on the ability of clinicians to make decisions in the interests of their patients. And we hear about hacking at the News of the World in which reporters commissioned illegal means to gain access to private information.
But can this be the solution to all Public Relations problems companies face today?The case studies show whether the multinationals acted before a conflict emerged or adapted their CSR policy when the problem was already widely known. Thus, it analyses whether the companies adopted clear and quantifiable policies after the issues occurred.
Sep 27, · The Volkswagen case represents above all an absolute failure in terms of Corporate Social Responsibility (CSR). The company deliberately set out to design a means to circumvent emissions control.
IKEA Case Study Conclusion Contents CSR = is the continuing commitment of a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society in general.
Posts about BP Case Study written by csrcsr But if they are smart troubled companies will also review their policies around the emerging field of corporate social responsibility to discover why without regulations. But of course, using CSR only superficially to prevent bad PR is not what is intended by the idea of acting responsible.
Business for People and Planet. Corporate Social Responsibility: A case study of Tata Group. Posted on October 30, by csradmin.
CSR has been an integral part of Tata group with a wide focus on varied socio-economic and environmental issues enabling the rural households to improve their lives. CSR Case Studies: Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand Case description Coca-Cola’s main challenge in Vietnam is finding the best way to localize its global corporate social responsibility programming, while ensuring it protects its brand image.Download